Ghostbusters | Main | ObamaJoker T-Shirts
August 03, 2009

Hollywood: Hey, those Yokels have Money!

Interesting story in the LA Times about the way Paramount Pictures is marketing "GI Joe: The Rise of Cobra." Awesome: the movie had its premiere in front of 1,000 service members and their families at Andrews Air Force Base. Not so awesome: the global marketing strategy.

The subtext is none too subtle: Critics are likely to roast the film, and fanboys of the original toy line and comic book may be indifferent, but if you're a flag-waving, Nascar-loving American, it's practically your patriotic duty to see this movie...

...Yet overseas, where big action films often earn 60% or more of their ticket sales, rah-rah American sentiment doesn't play well. So those references have vanished from the advertising.

European marketing, rather, focuses on action sequences set in Paris -- where the Eiffel Tower collapses -- Egypt and Tokyo, and emphasizes that G.I. Joe is an international team of crack operatives and not some Yankee soldier.

When it comes to selling "G.I. Joe" outside the U.S., the message is "this is not a George Bush movie -- it's an Obama world," director Stephen Sommers said. "Right from the writing stage we said to ourselves, this can't be about beefy guys on steroids who all met each other in the Vietnam War, but an elite organization that's made up of the best of the best from around the world."

Personally, I'm kind of indifferent about the film. "The Mummy" was goofy fun, but Sommers lost a lot of goodwill with the sequels. I haven't been aware of a particularly patriotic theme running through Paramount's marketing campaign for "GI Joe." So far, from what I've seen, the marketing says: 'this is a generic action movie with lots of CGI and stuff that blows up real good.'

Nothing wrong with that, but it does bother me a bit that the studio doesn't see anything odd in embracing patriotism to American audiences and hiding it for those overseas. So now you know. And knowing is half the battle.

digg this
posted by Slublog at 08:01 AM

| Access Comments

Recent Comments
Morton [i]: "Now, who needs some plans and specs for highway or ..."

Ted Bundy : "[I]we all have our skeletons Posted by: Rick in S ..."

Pudding Cup: "I don't see any hairy satchels in my near term fut ..."

Rick in SK: "i made phone calls for McCain. I feel so dirty whe ..."

Insomniac - Nowhere Man: "311 305 It doesn't have to be. Posted by: steevy ..."

steevy: "305 It doesn't have to be. :) ..."

Decaf: "These survey results prove that nobody is paying a ..."

A Ratfish: "Ratfishing? I don't understand, Ace. Posted ..."

Peter North: "Did somebody want to sip penis?? ..."

Hands: "[i] @Bill Kristol Obviously strongly prefer norm ..."

Yudhishthira's Dice: "Seyss-Inqart was a nasty piece of work but had som ..."

Insomniac - Nowhere Man: "284 It is sad that some people are miserable all t ..."

Recent Entries

Polls! Polls! Polls!
Frequently Asked Questions
The (Almost) Complete Paul Anka Integrity Kick
Top Top Tens
Greatest Hitjobs

The Ace of Spades HQ Sex-for-Money Skankathon
A D&D Guide to the Democratic Candidates
Margaret Cho: Just Not Funny
More Margaret Cho Abuse
Margaret Cho: Still Not Funny
Iraqi Prisoner Claims He Was Raped... By Woman
Wonkette Announces "Morning Zoo" Format
John Kerry's "Plan" Causes Surrender of Moqtada al-Sadr's Militia
World Muslim Leaders Apologize for Nick Berg's Beheading
Michael Moore Goes on Lunchtime Manhattan Death-Spree
Milestone: Oliver Willis Posts 400th "Fake News Article" Referencing Britney Spears
Liberal Economists Rue a "New Decade of Greed"
Artificial Insouciance: Maureen Dowd's Word Processor Revolts Against Her Numbing Imbecility
Intelligence Officials Eye Blogs for Tips
They Done Found Us Out, Cletus: Intrepid Internet Detective Figures Out Our Master Plan
Shock: Josh Marshall Almost Mentions Sarin Discovery in Iraq
Leather-Clad Biker Freaks Terrorize Australian Town
When Clinton Was President, Torture Was Cool
What Wonkette Means When She Explains What Tina Brown Means
Wonkette's Stand-Up Act
Wankette HQ Gay-Rumors Du Jour
Here's What's Bugging Me: Goose and Slider
My Own Micah Wright Style Confession of Dishonesty
Outraged "Conservatives" React to the FMA
An On-Line Impression of Dennis Miller Having Sex with a Kodiak Bear
The Story the Rightwing Media Refuses to Report!
Our Lunch with David "Glengarry Glen Ross" Mamet
The House of Love: Paul Krugman
A Michael Moore Mystery (TM)
The Dowd-O-Matic!
Liberal Consistency and Other Myths
Kepler's Laws of Liberal Media Bias
John Kerry-- The Splunge! Candidate
"Divisive" Politics & "Attacks on Patriotism" (very long)
The Donkey ("The Raven" parody)
Powered by
Movable Type 2.64