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January 14, 2009

Media Stupid: Marvel Set to Debut World's "First" Gay Superhero

Except, you know, the story is a lie.

Marvel has an interest in the lie-- publicity. The media has an interest in the lie -- a silly story with a grabby headline.

The first (AFAIK) Marvel gay superhero was a guy I think named Polaris Northstar who worked with a Canadian X-Men type group called Alpha Flight. In the eighties. And there have been gay superheroes since.

Never mind the small-print comics, where there are lots of niche-audience heroes.

But the correct headline -- "Marvel Seeks Publicity By Claiming "First" Gay Superhero Who Isn't First" -- isn't grabby. Plus, it would take three second to determine Marvel's press release is false.

So print the lie. It's easier.



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posted by Ace at 03:16 PM

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