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October 16, 2008

For the First Time Ever: An Entire Post Swiped From Hot Air

Since you guys don't believe me. Believe the focus group. Please watch the clip below the fold.

Let me quote: "This tested the highest ever of any negative ad in this entire campaign."


Surprise: Negative ad that hits Obama on Fannie and Freddie proves highly effective

How long has the righty blogosphere been screaming at the RNC to go nuclear on this? No ad we’ve posted this year got as much grassroots buzz as that “What Just Happened?” dynamo that leveled the Dems on this same subject. Why McCain’s made Ayers the centerpiece of the attacks instead, I’ll never know, especially with Democratic voters reacting almost as well to this spot as Republicans did. Presumably, Team Maverick’s own focus groups are populated with nuts like these, who acknowledge The One will be a terrible president but long nonetheless for the golden days of Reagan in which, er … the government took over Wall Street? No wonder communists are stoked.

I was going to post McCain’s newest ad here too — it’s okay, albeit no world-beater — but reposting the “What Just Happened?” spot is probably a more productive use of our bandwidth so let’s do that instead.



An entire post simply stolen from Hot Air. Complete plagiarism.

I'm doing this so you understand:

1) This issue is killer

2) Yes, indeed, it can be easily explained in 60 seconds

and

3) Hell yeah, the public cares. It moves votes.

Want to know what the previous most effective ad Luntz had tested was?

It was an Obama ad blaming McCain for the crisis, linking him to it via his advisers.


Frank Luntz focus-grouped it. It tested through the roof. One woman -- a McCain leaner -- shook her head during it. When the ad was over, she didn't just say "that was a good ad." She declared she'd become an Obama voter on the spot.

The top two ads this whole campaign have assigned blame for the crisis.

Obama does it six times a debate, claiming that the "failed policies of George Bush and John McCain are responsible."

This is not a merely one "good" issue among many. McCain actually introduced and fought for a bill to avert this crisis. Barack Obama refused to vote for cloture -- "voting present," in a way -- thus killing the bill without an actual vote on its merits.

This is not some arcane secondary issue.

The public is enraged by this.

Whoever is blamed for this will lose the election. Very badly.

And McCain won't fight back.

As the engineer in Apollo 13 said: "I am not just making this stuff up."

digg this
posted by Ace at 02:10 AM

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