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September 10, 2008

Oh, Perfect: American Psycological Association Turning Its Attention to Its Area of Unchallenged Expertise: Global Warming

Figuring out how to convince people that it's getting warmer, even though, like, it isn't 'n shit.

Armed with new research into what makes some people environmentally conscious and others less so, the 148,000-member American Psychological Association is stepping up efforts to foster a broader sense of eco-sensitivity that the group believes will translate into more public action to protect the planet.

We know how to change behavior and attitudes. That is what we do, says Yale University psychologist Alan Kazdin, association president. We know what messages will work and what will not.

Well! Now that you've cured schizophrenia and all, I guess your schedules are really opening up wide. Congrats on the free time -- you've earned it. Huzzah!

At Dr. Helen, a psychiatrist writes about his decision to resign from the APA.


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