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July 23, 2008

Enjoying Skyrocketing Demand, NYT Raises Price of Copy a Quarter Up to $1.50

Fark had the story and the headline.

Here's the actual report.

It does make sense, though, I have to admit. They're writing for a smaller and smaller -- err, "more selective" -- audience every day, and that small audience tends to be upscale liberals who don't mind high newspaper prices, just as they don't mind spending $6.00 on a cup of fucking coffee at Starbucks. The Times, like Starbucks, is for them a tribal signifier, and the fact that it's overpriced is, if anything, a feature, not a bug.

Keeps the riff-raff out, you know.

Still, I'd like to see them go all the way up to $4.00 a copy -- perhaps they'd be profitable at that price point -- so that we can say "Welcome to New York, where ten dollars still gets you a newspaper and a cup of coffee."


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posted by Ace at 08:59 PM

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