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January 18, 2008

Friday Frivolity

This may be old news to you guys, but I just discovered it today.

If you've watched TV at all during the past year, or even visited a movie theatre in the early fall, you've seen the Levi's jeans commercial where a guy is standing in his apartment, pulling on a pair of jeans. As he does so, an entire city street comes crashing up through the floor, including a woman in a phone booth. The two exchange looks and walk off together and we all run to the store to buy a pair of jeans that calls come-hither women from the earth.

Have you seen this version?

This one plays on the gay channels and Bravo (but I repeat myself). Levi's has apparently abandoned its plan to start running it on the major networks this winter.


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posted by Gabriel Malor at 04:04 AM

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