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November 07, 2007
Social Con Endorsements: Pat Robertson Endorses Giuliani: Brownback Will Endorse McCain; Paul Weyrich Endorses Romney
I suppose the Robertson endorsement is the biggest, though it comes with a lot of baggage and I doubt he has the clout he once did.
Yesterday Moral Majority co-founder Paul Weyrich endorsed Romney.
The biggest effect may not be any competitive advantage for these guys, so much as simply making them acceptable second or third choices for social cons. Though the effect will be limited; while the Washington Post thinks the religious right are "poor, uneducated, and easily led," I tend to think they make their own decisions. Still, people seek endorsements for a reason.