Vote Bro | Main | Not All Foreign Service Officers Are Whiners
November 07, 2007

62% of Radiohead Fans Downloaded for Free

Last month, Radiohead released their newest album, In Rainbows, on their website and invited fans to decide for themselves how much they want to pay to download. An "internet monitoring" company has a sample of the results:

Some 62 percent of the people who downloaded "In Rainbows" in a four- week period last month opted not to pay the British alt-rockers a cent. But the remaining 38 percent voluntarily paid an average of $6, according to the study by comScore Inc.

American fans were most generous (those who paid at all), paying on average $8.05 for the album. Fans outside the U.S. who paid spent an average of $4.64.

The success of this experiment depends on whether Radiohead had to earn back an advance from their label. I suspect that Radiohead is big enough that they didn't have to take an advance from the label and could afford the recording and distribution costs themselves.

Which means that even if only 40% of downloading fans paid an average of $6, they may still have come out well ahead of their usual take for a new album.

Radiohead plans to release the album on CD at some point. I'd be interested to know how how much the online distribution cuts into those sales.


digg this
posted by Gabriel Malor at 11:21 AM

| Access Comments




Recent Comments
Insomniac - Getting Microaggressed on the Daily, Yo!: "Another good one for the Food Thread. Anyone famil ..."

Sandra F.: "[i]That means they're really being hard if Jimmy c ..."

Mike Hammer, etc., etc.: "Are we now lactophilia intolerant? Posted by: buz ..."

Lost Shaker Assault: "I've been a chef, cook, and restaurant manager 35 ..."

Donna&&&&V sez: Sorry Tribe fans. Go Astros!: "Not entirely OT, here is a vid of some sane - and ..."

Cosmic Charlie: "Tina Weymouth was extraordinary ..."

buzzsaw90: "One word: lactophilia. And celebrity chefs. Pu ..."

filbert: "[i]"Diversity" by itself is valueless. A bucket of ..."

Insomniac - Getting Microaggressed on the Daily, Yo!: "508 Let's face it, diversity is weakness, straight ..."

colfax mingo: "Eromero, Not a poet, but not a bullshitter eith ..."

Mike Hammer, etc., etc.: "It starts with lactophilia, then, the pudding. ..."

publius, the Persistent Poperin Pear: " Another good one for the Food Thread. Anyone fa ..."

Recent Entries
Search


MuNuvians
Polls! Polls! Polls!
Frequently Asked Questions
The (Almost) Complete Paul Anka Integrity Kick
Top Top Tens
Greatest Hitjobs

The Ace of Spades HQ Sex-for-Money Skankathon
A D&D Guide to the Democratic Candidates
Margaret Cho: Just Not Funny
More Margaret Cho Abuse
Margaret Cho: Still Not Funny
Iraqi Prisoner Claims He Was Raped... By Woman
Wonkette Announces "Morning Zoo" Format
John Kerry's "Plan" Causes Surrender of Moqtada al-Sadr's Militia
World Muslim Leaders Apologize for Nick Berg's Beheading
Michael Moore Goes on Lunchtime Manhattan Death-Spree
Milestone: Oliver Willis Posts 400th "Fake News Article" Referencing Britney Spears
Liberal Economists Rue a "New Decade of Greed"
Artificial Insouciance: Maureen Dowd's Word Processor Revolts Against Her Numbing Imbecility
Intelligence Officials Eye Blogs for Tips
They Done Found Us Out, Cletus: Intrepid Internet Detective Figures Out Our Master Plan
Shock: Josh Marshall Almost Mentions Sarin Discovery in Iraq
Leather-Clad Biker Freaks Terrorize Australian Town
When Clinton Was President, Torture Was Cool
What Wonkette Means When She Explains What Tina Brown Means
Wonkette's Stand-Up Act
Wankette HQ Gay-Rumors Du Jour
Here's What's Bugging Me: Goose and Slider
My Own Micah Wright Style Confession of Dishonesty
Outraged "Conservatives" React to the FMA
An On-Line Impression of Dennis Miller Having Sex with a Kodiak Bear
The Story the Rightwing Media Refuses to Report!
Our Lunch with David "Glengarry Glen Ross" Mamet
The House of Love: Paul Krugman
A Michael Moore Mystery (TM)
The Dowd-O-Matic!
Liberal Consistency and Other Myths
Kepler's Laws of Liberal Media Bias
John Kerry-- The Splunge! Candidate
"Divisive" Politics & "Attacks on Patriotism" (very long)
The Donkey ("The Raven" parody)
News/Chat
Archives
Powered by
Movable Type 2.64