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November 05, 2007

Quagmire Alert: Newspaper Circulation Continues To Fall

I love the smell of schadenfreude in the morning!

The Audit Bureau of Circulations released circulation numbers for more than 700 daily newspapers this morning for the six-month period ending September 2007. Of the top 25 papers in daily circulation (see chart, separate story), only four showed gains.

For The New York Times, daily circulation fell 4.51% to 1,037,828 and Sunday plunged 7.59% to 1,500,394, at least partly due to a price increase.

Daily circulation at The Washington Post was down 3.2% to 635,087 and Sunday was down 3.9% to 894,428.

Daily circulation at The Boston Globe tumbled 6.6% to 360,695 and Sunday fell about the same, 6.5% to 548,906.

The list of major daily papers and their circulation numbers is here.

I wouldn’t say that the popularity of newspapers is waning, just that their appeal is becoming more selective.


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posted by DrewM. at 11:02 AM

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