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November 05, 2007

Quagmire Alert: Newspaper Circulation Continues To Fall

I love the smell of schadenfreude in the morning!

The Audit Bureau of Circulations released circulation numbers for more than 700 daily newspapers this morning for the six-month period ending September 2007. Of the top 25 papers in daily circulation (see chart, separate story), only four showed gains.
For The New York Times, daily circulation fell 4.51% to 1,037,828 and Sunday plunged 7.59% to 1,500,394, at least partly due to a price increase.

Daily circulation at The Washington Post was down 3.2% to 635,087 and Sunday was down 3.9% to 894,428.

Daily circulation at The Boston Globe tumbled 6.6% to 360,695 and Sunday fell about the same, 6.5% to 548,906.

The list of major daily papers and their circulation numbers is here.

I wouldn’t say that the popularity of newspapers is waning, just that their appeal is becoming more selective.

posted by DrewM. at 11:02 AM

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For The New York Times, daily circulation fell 4.51% to 1,037,828 and Sunday plunged 7.59% to 1,500,394, at least partly due to a price increase. Daily circulation at The Washington Post was down 3.2% to 635,087 and Sunday was down 3.9% to 894,428. Daily circulation at The Boston Globe tumbled 6.6% to 360,695 and Sunday fell about the same, 6.5% to 548,906. The list of major daily papers and their circulation numbers is here. I wouldn’t say that the popularity of newspapers is waning, just that their appeal is becoming more selective. posted by DrewM. at 11:02 AM \| Access Comments <script language="javascript" src="http://adserver.adtechus.com/addyn/3.0/5235/1131537/0/170/ADTECH;loc=700;cookie=info;target=_blank;key=key1+key2+key3+key4;grp=[group]"></script><noscript><a href="http://adserver.adtechus.com/adlink/3.0/5235/1131537/0/170/ADTECH;loc=300;key=key1+key2+key3+key4;grp=[group]" target="_blank"><img src="http://adserver.adtechus.com/adserv/3.0/5235/1131537/0/170/ADTECH;loc=300;key=key1+key2+key3+key4;grp=[group]" border="0" width="300" height="250"></a></noscript>	Recent Comments publius, Rascally Mr. Miley (w6EFb): " Found that Moon photo at the top. It was Charl ..." Eromero: "271 264 I believe the consensus on Palp was that h ..." four seasons: " EveR, That is what he said. Never heard much ..." 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