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October 22, 2007

Sioux City Turns SUX Airport Code into Marketing Campaign

They fussed with the FAA for a few years, trying to get the embarrasing three letter designator SUX changed. The FAA offered them five alternatives, GWU, GYO, GYT, SGV and GAY which airport trustees turned down.


Anyway, they've decided to turn the tables, take advantage of the name recognition and make it the centerpiece of their FLY SUX marketing campaign.

Hell, I remember when Southwestern Bell changed the call exchange prefix of Hewitt Texas to "666" in the early eighties. Those little Texas baptists were in full freakout mode. Oh the fuss.

Well I say the board members are to be commended, if not for their marketing acumen then at least for having a sense of humor.

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posted by Dave In Texas at 02:45 PM

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