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January 23, 2007

WoW "Burning Crusade" Expansion Breaks PC-Game Sales Record

2.4 million units in 24 hours.

Industry watchers called the sales a "l33t PWNage."

I don't know how much of an impact the South Park episode had, nor the free sign-up campaign using Peter from Office Space, but talk about perfectly tailoring your advertising to your target demographic.


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posted by Ace at 03:36 PM

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