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December 28, 2006

Scammed! "Qashiqai Car Stunt" A Viral Internet Ploy For Nissan

I hate it when someone chumps me:

Cars fly through the air as Nissan launches its latest model, the Qashqai, with a viral advertising campaign that centres on the dangerous and fictional world of Japanese Qashqai Car Games.
The online spot revolves around a driver involved in the new urban sport known as Qashqai Car Games. The stunt cars used are the new Nissan models, a crossover compact car larger than a hostaback but smaller than an SUV.

The concept was created by TBWA\London and TBWA\G1-Europe. The most robust part of the integrated campaign will roll out with the launch of online films showing stunts performed by supposed "professional" Qashqai drivers. The pan-European effort brings the games to life throughout the online world and the official website of the "games" qashqaicargames.com.

Thanks to Riehl, blogging up a real storm today.

posted by Ace at 06:04 PM

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"Qashiqai Car Stunt" A Viral Internet Ploy For Nissan I hate it when someone chumps me: Cars fly through the air as Nissan launches its latest model, the Qashqai, with a viral advertising campaign that centres on the dangerous and fictional world of Japanese Qashqai Car Games. The online spot revolves around a driver involved in the new urban sport known as Qashqai Car Games. The stunt cars used are the new Nissan models, a crossover compact car larger than a hostaback but smaller than an SUV. The concept was created by TBWA\London and TBWA\G1-Europe. The most robust part of the integrated campaign will roll out with the launch of online films showing stunts performed by supposed "professional" Qashqai drivers. The pan-European effort brings the games to life throughout the online world and the official website of the "games" qashqaicargames.com. 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