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January 02, 2006

Product Placement Goes Virtual

CGI now being used to insert products in TV shows and movies post-production:

...digital placement gives advertisers and producers the option of cutting multiple deals with advertisers, placing one brand of soda in a first-run movie, selling placement for another brand in that movie's DVD release and a third in the portable video player version. Such customized uses, however, are not yet common.

But there are limits:

"It has to be contextually logical," said Mr. Brenner. "We wouldn't put a Coke can on the bathroom sink."

Advertisers are said to be interested in placing virtual billboards on Tyra Banks' enormous freakhead.

posted by Ace at 03:32 PM

| Access Comments


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Advertisers are said to be interested in placing virtual billboards on Tyra Banks' enormous freakhead. posted by Ace at 03:32 PM \| Access Comments <script language="javascript" src="http://adserver.adtechus.com/addyn/3.0/5235/1131537/0/170/ADTECH;loc=700;cookie=info;target=_blank;key=key1+key2+key3+key4;grp=[group]"></script><noscript><a href="http://adserver.adtechus.com/adlink/3.0/5235/1131537/0/170/ADTECH;loc=300;key=key1+key2+key3+key4;grp=[group]" target="_blank"><img src="http://adserver.adtechus.com/adserv/3.0/5235/1131537/0/170/ADTECH;loc=300;key=key1+key2+key3+key4;grp=[group]" border="0" width="300" height="250"></a></noscript>	Recent Comments Uncle Sugar, Broke Ass: "I am enjoying the federal shut down. Hopefully it ..." SMOD: "Senate Republicans on Wednesday blocked an effort ..." Smell the Glove: "So I'm down given that my Yankees got knocked out. ..." Fenrisulven : "My parents used to vacation 2 weeks every year in ..." 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