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January 02, 2006

Product Placement Goes Virtual

CGI now being used to insert products in TV shows and movies post-production:

...digital placement gives advertisers and producers the option of cutting multiple deals with advertisers, placing one brand of soda in a first-run movie, selling placement for another brand in that movie's DVD release and a third in the portable video player version. Such customized uses, however, are not yet common.

But there are limits:

"It has to be contextually logical," said Mr. Brenner. "We wouldn't put a Coke can on the bathroom sink."

Advertisers are said to be interested in placing virtual billboards on Tyra Banks' enormous freakhead.



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posted by Ace at 03:32 PM

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