The Post-Election Blog Blues

N.Z. Bear analyzes what a lot of bloggers are complaining about-- the drastic, if inevitable, post-election drop in traffic.

He thinks the big fall is over and we're on the road to recovery. This jibes with what I've seen from my own SiteMeter stats. I had an average of 10-15,000 daily visits in the run-up to the election and shortly thereafter, after which followed a long and painful decline to a mere 3,500 or so. Granted, there were many holidays over that period, and holidays and weekends really bring one's traffic down, but still, that was quite a fall.

But lately my traffic has crawled back upwards to about the level I was at before the Big September (Rathergate) and Big October (Election) months. I'm back up around 6,000 visits per day -- maybe 7,000 or 7,500 on a couple of weekdays, if I'm lucky, and half that on weekends.

Is this another local spike, caused by interest in the tsunami disaster and now the Rathergate report? I hope not. Blogging is a bit like relationships, as described by Woody Allen: blogging and blog-traffic are like a shark, and always has to be moving forward, or else it dies. And what we had there for a while was a dead shark.

I hope the shark's both alive and unjumped.

posted by Ace at 02:08 PM

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