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May 29, 2013

Seems Like Old Times: MSNBC In Ratings Collapse, Down 20% Year-Over-Year


Discussing mere numbers is boring.

Let's talk about specific names of specific failures. Failure isn't interesting unless it's attached to a human agent of failure. No one ever goofed on an anticipated circular storm for failing to kill people.

The soft start for All In With Chris Hayes has not helped. Hayes, down 32 percent in total viewers from The Ed Show last May, has offered a poor lead-in for MSNBC's primetime flagship, The Rachel Maddow Show, at 9 p.m. The show delivered its lowest-rated month since it debuted in September 2008 (717,000 total viewers) and its second lowest with adults 25-54 (210,000). Maddow was topped by typical time slot victor Sean Hannity and CNN's Piers Morgan.

Chris Hayes' massive throbbing failure has transformed Ed Schultz into a Titan of Broadcasting.


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posted by Ace at 07:56 PM

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