November 18, 2023

Variety:

Meanwhile, "The Marvels" is facing a steep tumble in its second outing. The Marvel Studios production earned $2.8 million on Friday, down a staggering 87% from its opening day last week. It'll be lucky to hit $10 million in its sophomore [weekend] outing. Last spring's "Ant-Man and the Wasp: Quantumania" cinched the Marvel Cinematic Universe superlative for biggest second weekend plummet when it dropped 69.9%. Only a few months later, "The Marvels" seems likely to break that record.



Hefty percentage drop-offs from opening weekends are pretty commonplace among superhero entries, but "The Marvels" also got off to a slow start with a franchise record-low $46.1 million debut. Now, the film is fading quickly in a marketplace that will only get more crowded over the Thanksgiving holiday. Ten-day domestic total will fall around $64 million -- a grim result considering the film's $220 million production budget.


It's more like a $270 million budget. Note that the earlier figure for Friday was boosted for propaganda purposes.
Corrected: I thought they meant the movie would be lucky to make $10 million on Saturday. No, they mean the movie will be lucky to make $10 million for the whole weekend.

Posted by Disinformation Expert Ace at November 18, 2023 05:48 PM
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